Associate Director, Analytics

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com  

ABOUT OPENMIND

OpenMind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé’s media function. Core to the solution is the advanced best data and technology capabilities, fuelled by WPP’s investment in AI, to maximise the impact of Nestlé’s media investment.

Role Summary and Impact

The Associate Director is an experienced media analyst as part of ZEUR UK team, responsible for developing strong relationships with the UK Nestle team, providing excellent marketing effectiveness skills and have the knowledge/skills to push innovative thinking as well as best in class analysis. You will be an excellent communicator. With 47 countries, +450 team members, and regular new product launches, the account is looking for someone to support Marketing & Campaign analytics for the UK&I market

• Work with the Analytics Director and cross-functional teams to foster collaboration and champion marketing effectiveness across UK&I.
• Lead end-to-end analytical projects, with strategic recommendations that drive business impact.
• Lead the creation of media investment analysis and provide recommendations on a diverse array of channel budget optimization tools and methodologies to be applied across the Nestle portfolio.
  • Leverage Marketing Mix Models and Media Best Practice to advise on optimal investment and scenarios.
  • Advise on channel-mix optimization, and deliver data-driven recommendations to clients, linking business intelligence directly to performance.
  • Calibrate Marketing Mix Model response curves into the agency media planning software.
• Translate complex analytics into clear, compelling narratives for diverse internal and external audiences.
• Utilise business results and client learning agendas to optimise campaign design.
• Design and advise on comprehensive measurement plans for campaigns of varying complexity, including hypotheses, variables, and success metrics.
• Support measurement setup and proactively identify measurement gaps and lead client communications.
• Extract, organise, and analyse data from diverse sources (e.g. Campaign performance, social listening, competitive analysis) to distil and distribute actionable insights.
• Support the client's learning agenda and align media sufficiency principles with local market guidelines.
• Engage with the broader effectiveness analytics community to share learnings and ensure delivery of agency best practices (e.g., PCAs, experimentation).

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• Experience in marketing analytics. Ideal for a media-savvy analyst or an analytically focused planner.
• Detailed knowledge of media, marketing, and measurement across all channels.
• Excellent proficiency in Excel, PowerPoint, and common econometrics packages.
• Proven ability to convert complex analysis into real-world, actionable solutions.
• A creative problem-solving mentality, focused on providing robust and pragmatic solutions to client challenges.
• Very strong client-facing skills, with the ability to explain complex analysis clearly, simply, and compellingly.
• Ability to independently handle routine client requests and present findings internally.
• Ambitious, determined, and self-motivated, with a high sense of accountability and ownership.
• A strategic thinker and doer, curious with a strong thirst for continuous learning about technology, trends, and the industry.
• Ability to thrive in a fast-paced, deadline-driven environment, with a collaborative and partnership mindset.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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