Job title: Assistant Brand Manager - Imperial Leather
Location: Manchester
Contract type: Permanent
The Role:
Working on our incredible Imperial Leather Brand, this role is to support the development, execution and evaluation of brand strategies and marketing plans that drive brand growth, strengthen market positioning and deliver business objectives. The Assistant Brand Manager will collaborate cross functionally to manage projects, analyse market and consumer data, monitor performance, and ensure the effective implementation of marketing initiatives.
Function/Business Unit Overview
The Assistant Brand Manager reports to Brand Manager
Marketing function circa 40
Key Accountabilities
Skills and Experience
Responsible for specific elements of the brand 12-month growth plan in line with brand/portfolio 3-year plan, to strengthen brand equity and drive market share growth.
Support the Brand team in the implementation of integrated marketing campaigns, ensuring consistency and high impact across all channels to deliver increased consumer engagement and sales uplift.
Develop brand comms plans and support the brand team with store execution and shopper plans to ensure our brand is seen, heard and memorable across all touch points.
Develop an understanding of the brand P&L and the overall monthly M&C reporting, to support with the creation of brand KPI reports and wider category insights.
Monitor brand performance through key metrics and market data, providing actionable insights to adjust plans and maintain competitive advantage.
Champion the brand positioning and ensure adherence to brand guidelines, protecting brand integrity and maintaining a consistent and premium consumer perception.
Brief and manage agencies as required, executing brand management of specific digital platforms, reflecting brand equity and managing customer care journey.
Experience of Marketing, brand management or similar roles
Experience supporting marketing campaigns from planning to execution
Exposure to digital marketing tools and channels
Familiarity for market research and consumer insights
Exposure to working with external vendors or agencies
Ability to champion new ideas and manage ambiguity to keep the brand competitive.
Proven ability to identify and apply consumer insight to drive brand performance
Strong project management and organisational skills, with the ability to juggle multiple priorities
Proficiency with marketing tools
Analytical with the ability to interpret data, draw insights and assimilate complicated, often ambiguous information
Excellent communication skills, both written and verbal
Creative problem solving and innovation skills – breaks conventions and challenges the status quo, seeks out knowledge and insights, and brings the outside in
Equal Opportunities:
At PZ Cussons, we value diversity and make sure everyone feels included. We want our team to reflect society and our global customers. We welcome applicants from all backgrounds and your unique perspective helps us develop brands and create new products for our consumers.
If you need extra support during this process, please inform us so that we can accommodate your needs appropriately. It is important to us that all candidates feel recognised and have a good experience with PZ Cussons as part of our commitment to inclusivity.
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