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Optro

Area Director, Commercial Sales (EMEA)

Posted 5 Days Ago
Be an Early Applicant
Remote or Hybrid
Hiring Remotely in London, Greater London, England, GBR
Senior level
Remote or Hybrid
Hiring Remotely in London, Greater London, England, GBR
Senior level
Leads a team of 5–7 Account Executives selling enterprise B2B SaaS to commercial customers across EMEA. Responsibilities include recruiting and coaching sales talent, achieving revenue quotas, acquiring new logos, expanding accounts, forecasting, territory and commission planning, executive selling, pricing and contract negotiations, MEDDICC qualification, partner development, and cross-functional collaboration.
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Who We Are

Having surpassed $300M ARR and continuing to grow, Optro helps enterprises transform risk into opportunity through its AI-powered GRC Intelligence Platform. More than 50% of the Fortune 500, including 7 of the Fortune 10, leverage our award-winning technology to move their businesses forward with greater clarity and agility. And our customers love us: Optro is top-rated on G2.com and Gartner Peer Insights.
At Optro, we inspire each other to innovate and are proud of what we are producing. We spend each day thinking of new ways to help our customers and contribute to the greater good of our company and our surrounding communities. We are all about assisting each other and breaking through barriers to create the most loved audit, risk, ESG, and InfoSec platform by our customers. This is how we have become one of the 500 fastest-growing tech companies in North America for the seventh year in a row, as ranked by Deloitte!

Why This Role is Exciting

We are looking for an intelligent, coachable, hard-working, and driven professional to lead a team of Account Executives to sell Optro products into our Commercial segment. The Area Director, Sales will lead, coach and develop a team of 5-7 sales professionals to proactively generate new opportunities into target accounts, close business to achieve quarterly and annual revenue goals, and will report to the Vice President of EMEA.
Location: London, UK (Hybrid role ~2-3 days/week in the office in central London)


Key Responsibilities

  • Drive customer acquisition, landing net new logos through high-velocity sales motion

  • Recruit and enable top talent at scale, targeting exceptional salespeople who possess high intelligence, robust EQ, character and general coachability

  • Lead AEs in achieving individual, team, and organizational quotas. Build existing accounts to six and seven-figure ARR sizes, spearheading Cross-Sell and Up-Sell campaigns across the team

  • Provide strategic executive leadership for sales forecasting, territory assignments, sales mentorship, and commission planning

  • Ensure the sales team is working cohesively with Operations, Sales Engineering, and other internal/external teams and stakeholders

  • Build out a predictable business focused on the end-to-end value-led sales process

  • Lead pricing and contract negotiations with Executive Buyers, typically CFOs

  • Listen and comprehend customer pain points, goals and objectives to tailor Optro’s products and services

  • Present a compelling solution of the Optro's suite of products to clients using the information found in the discovery phase

  • Engage with C-level prospects to position Optro's strategic value proposition and drive the deal to closure

  • Leverage a values-based sales process to work with multiple client personas to close new business

  • Use a MEDDICC-based sales qualification methodology to manage sales resources and report sales forecasts

  • Stay ahead of industry trends, competitive activity, and client opportunities

  • Attend trade shows, industry events, client meetings, and conferences

  • Engage and build relationships with Optro Partners and Alliances to help drive new pipeline growth and close new business

  • Willingness to embrace the core company values of Customer Obsession, Constant Innovation, Personal Improvement, Gritty Resilience and Win-Together

Attributes for a Successful Candidate

  • 7+ years of related experience including 3+ direct full sales cycle experience selling enterprise B2B software, preferably SaaS GRC, finance, ERP, CRM, procurement, or adjacent sectors with 2+ years of people management experience

  • Experience leading sales in an early-stage, high-growth enterprise B2B SaaS environment

  • Proven line-of-business selling experience and ability to engage at a C-Suite level within enterprise accounts

  • Ability to build and lead a sales organisation, including quota-carrying and multi-product forecasting experience

  • Excellent cross-organization collaboration and partnership skills. A natural desire to build mutually beneficial working relationships at all levels

  • Experience devising sales strategy and contributing to enablement programs

  • A clear understanding of value-based selling with multiple examples of success

  • Strong EQ skills, able to build strong relationships internally and externally while inspiring and driving a team to deliver exceptional results.

Perks (United Kingdom)

  • Launch a career at one of the fastest-growing SaaS companies in North America and EMEA!

  • Live your best life (LYBL)! $200/mo (USD) for anything that enhances your life

  • Comprehensive employee health coverage

  • Pension scheme with company contributions

  • Competitive compensation & bonus program

  • Generous annual leave of 25 days plus bank holidays

  • Time off for your birthday & volunteering

  • Employee resource groups

  • Opportunities for team and company-wide get-togethers!

*perks may vary based on eligibility/location

Our Company Values

  • Customer obsession: It starts and ends here. Consistently ask yourself how what you’re doing creates value for our customers. It’s a mindset.

  • Gritty resilience: Make it happen. Find a way. Move fast, stay positive, and do what it takes.

  • Drive innovation: Create the future. Continuously improve what exists and invent what’s next.

  • Win, together: One team. No silos, no egos. Drive to be the best and support each other’s success.

  • Growth mindset: 10x, not 10%. Think in orders of magnitude, not increments. Seek feedback, learn, and improve.

We love building strong partnerships, but please note that Optro cannot accept unsolicited resumes from agencies. Any submissions without a signed agreement in place will not create a fee obligation.
Privacy Notice for Candidates
When you apply for a role at Optro, we collect and process personal data including your contact details, resume, work history, and application responses to evaluate your candidacy. For full details on how we collect, use, and protect your data — including your rights under GDPR, UK GDPR, and US state privacy laws and other applicable data protection laws — please review our Candidate Privacy Notice.

  • Use of AI in Recruitment: Optro may use artificial intelligence and machine learning technologies to assist in the screening and evaluation of applications, including resume parsing and candidate matching. These tools do not make final hiring decisions — all assessments are reviewed by our human recruitment team. You may opt out of AI-assisted screening at any time without impact to your candidacy by contacting [email protected].

  • Interview Recording: Optro may use recording and transcription technology during interviews. You will be notified before any recording begins and may opt out at any time without affecting your candidacy.

  • Background Checks: Background checks are required for this role. Qualified applicants with arrest or conviction records will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. This role may have access to highly sensitive data, including employee data, customer data, company financials, and proprietary product information.

Optro does not sell candidate personal data.

Questions? Contact Optro's Privacy Team at [email protected].

#LI-Remote

Optro London, England Office

106-114 Borough High Street, London, United Kingdom, SE1 1LB

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