Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Analytics Director
Location: London, Hybrid 2-3 days per week
About the role:
OLIVER is building a global studio across 15 markets to lead our client's organic social presence end to end – from insight and ideation to creative, and community.
As Analytics Director, you will lead the analytics function behind that work. This is a strategic, hands-on role focused on organic social measurement, audience intelligence, content performance, and insight – not paid media analytics. You’ll define the frameworks, reporting, and ways of working that help teams make better decisions, improve creative output, and give senior clients confidence in where to focus next.
You will set the direction for how analytics supports our client’s organic social ecosystem across 15 markets. The focus is on building robust measurement frameworks, scalable reporting, clear governance, and high-quality insight that informs channel strategy, content planning, creative optimisation, and audience understanding.
Working closely with the studio team, strategy and creative leads, and senior stakeholders, you’ll ensure data is used not just to evaluate work, but to improve it. You’ll also help build the analytics discipline: mentoring analysts, setting standards, and identifying where tools, automation, and AI can improve efficiency and unlock new capabilities.
Success in this role looks like:
- clear measurement frameworks used consistently across markets
- dashboards and reporting cadences that teams and clients trust
- strong audience and content insights that shape strategy and creative decisions
- an analytics team producing thoughtful, actionable work
- a client relationship where analytics is seen as a strategic partner
Strategic Analytics and Insight
- Define and evolve the measurement approach for our client’s organic social activity across owned channels, community, and creator / influencer. Including KPI hierarchies, success criteria, and new ways of measuring effectiveness as platforms, behaviours, and content formats evolve
- Turn social performance data, audience behaviour, and cultural signals into strategic recommendations that shape content strategy, channel priorities, creative optimisation, and ongoing test-and-learn approaches
- Lead competitive, category, and cultural intelligence to identify what is working, where opportunities exist, and how our client can stay distinctive and relevant
Reporting, Audience Intelligence, and Governance
- Oversee scalable dashboards, reporting cadences, and integrated performance views that give teams and clients clear, actionable visibility across markets
- Oversee audience intelligence and content performance analysis to understand what resonates, why it performs, and how learnings should inform future content, creative development, and measurement
- Establish governance for organic social measurement, including standards, definitions, taxonomies, and reporting principles
Leadership and Client Partnership
- Lead, mentor, and develop analysts, building capability in insight generation, storytelling, and consultative partnership
- Own the senior data and insight relationship with the client's brand team, presenting frameworks, findings, and recommendations clearly to senior stakeholders
- Partner with strategy, creative, community, and market teams to ensure analytics is embedded in planning, decision-making, and learning
Tools, Automation, and AI
- Own the analytics and social intelligence toolset across listening tools and reporting environments, including Talkwalker, Meltwater, and data viz platforms
- Identify where automation, AI tools and social listening platform AI features can improve efficiency, support analysis, and enable new ways of working with appropriate human oversight
- Proven experience leading organic social analytics, insight / social intelligence functions, likely within a social agency, in-house studio, or integrated agency environment
- Strong expertise in organic social measurement, including owned social performance, content analytics, audience intelligence, and creator / influencer
- A clear understanding of the difference between organic social analytics and paid media / performance marketing analytics, and a genuine interest in the former
- Experience building measurement frameworks, reporting structures, dashboards, and governance models for social programmes across multiple markets
- A track record of turning data into strategic insight, particularly around audience behaviour, content effectiveness, creative optimisation, and channel strategy
- Experience mentoring analysts and raising the quality of insight work
- Confidence as a senior client partner, able to influence decision-making and build trust with stakeholders
- Strong working knowledge of social analytics, listening, and data visualisation tools, including Talkwalker, Meltwater and dashboarding platforms
- Excellent communication skills and comfort using AI tools to improve workflow efficiency, support analysis, and trial new ways of working
- Experience in beauty, personal care, wellness, or FMCG
- Experience working with global or multi-market brands, including Dove or Unilever
- Familiarity with brand tracking, sentiment analysis, audience research methodologies, and automated dashboard/reporting workflows
- Experience measuring creator or influencer content within an organic social context
Req ID: 16768
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Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
OLIVER Agency London, England Office
151 Rosebery Avenue, , London , London, United Kingdom, EC21R 4AB
