Analytics Director

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

• Lead the design and execution of multi-market analytics projects, ensuring consistent methodologies and knowledge sharing. 
• Translate client briefs into actionable measurement strategies, including MMM, geo tests, lift studies, and attribution. 
• Develop comprehensive KPI frameworks and measurement plans that support client objectives and drive business growth. 
• Oversee the creation of insightful post-campaign analyses, delivering clear recommendations that inform future planning and strategy. 
• Guide the adoption of innovative analytics techniques, tools, and automation, ensuring best-in-class capabilities across the agency. 
• Build and maintain strong client relationships, acting as a trusted advisor and day-to-day point of contact. 
• Present complex data and insights in a compelling, audience-tailored manner, encouraging constructive dialogue and strategic thinking. 
• Collaborate with cross-functional teams and third-party vendors to deliver bespoke measurement solutions. 
• Lead analytics workstreams for cross-capability initiatives, ensuring analytics are embedded in client offerings. 
• Promote a culture of knowledge sharing, intellectual curiosity, and continuous improvement within the team. 
• Take responsibility for team performance, resource planning, and morale, modeling mature leadership and empathy. 

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• Experience in analytics, data science, or a related discipline, with proven team management skills.
• Advanced expertise in experimentation and measurement (e.g., lift studies, geo tests, A/B testing, MMM, attribution).
• Strong statistical knowledge, including hypothesis testing, predictive modelling and causal analysis.
• Proficient in SQL, R and/or Python; strong Excel skills; experience with cloud platforms (BigQuery, GCP, AWS).
• Excellent communication skills, able to translate complex concepts for both technical and non-technical audiences.
• Demonstrated ability to develop and present data-driven insights that inform strategy and drive client business forward.
• Commercial acumen with a focus on driving efficiency, innovation, and revenue growth.
• Experience with project management tools (e.g., Wrike, Jira, Trello) and leading cross-functional teams.
• Skilled at visualizing data and storytelling with insights.

BONUS POINTS 

• Experience working with APIs.
• Speaking any European language.
• Experience with digital ad technologies (SA360, GA, Campaign Manager, DV360, Meta Business Manager), site analytics and tools
• Be an active member of relevant industry bodies (e.g. IPA Effectiveness, MRS, Media Research Group) and attend training and events.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

#LI-Promoted