Analytics Associate Director

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

As Analytics Associate Director, you will measure and evaluate paid media campaign success, deliver strategic insights, and lead multi-product projects. You’ll manage and mentor team members, develop best practices, and act as a key contact for other teams. Your expertise in translating complex data into impactful narratives will influence both internal teams and senior clients.

Some of the things we’d like you to do:

• Develop a deep understanding of campaign plans and objectives and lead the design and orchestration of measurement plans, mid-flight effectiveness reporting, and post-campaign analysis. 
• Ensure effective Campaign measurement for Client and Internal teams (Client Service, Activation, Planning), overseeing the quality of measurement and delivery of strategic insights.
• Lead the creation of clear, robust, and thought-provoking campaign reviews and strategic insights. Effectively use storytelling to provide context beyond immediate campaigns, identify broader synergies, and drive long-term, cross-channel client/PA strategy.
• Evolve and design new, innovative measurement solutions, managing their delivery and global roll-out, and contributing to best-in-class analytical capabilities across the agency through new methods, techniques, tools, and systems.
• Manage and mentor an analytics team, ensuring efficient workflow, high-quality outputs, and continuous professional development.
• Simplify complex problems into actionable approaches, confidently guiding teams to solutions and serving as a go-to expert for strategic analytical insight.
• Lead stakeholder management across client portfolios, developing long-term trusted relationships. This includes assisting clients in defining objectives for innovative campaigns, providing guidance on platform testing & targeting, and coordinating with third-party vendors to assess new measurement solutions (including contract and SOW management).
• Maintain high analytical standards across all projects, recommending and applying suitable tools and advanced methods for correct project planning and execution. 

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• Proven experience in a data & insight role, with practical experience in how analytical techniques/models are used in marketing. Previous agency, media, or consultancy background is highly desirable.
• Management experience, with a proven ability to recruit, manage, mentor, and delegate effectively to analytical resources.
• Strong quantitative and analytical skills, with a deep understanding of how analysis fits into overall client business strategy.
• Proficiency with systems such as SQL, Python, and ‘R’ would be beneficial
• An understanding of Campaign measurement for both Direct Response and Brand Awareness campaigns.
• Excellent at building and presenting data in a visually engaging and insightful manner that cuts through the noise, consistently using clear, concise writing to communicate compelling stories and effective presentations.
• Strong organisational and project management skills, including team resourcing, with the ability to manage multiple priorities and complex projects.
• A strong understanding of what data points can be collected and analysed in a digital campaign, and how each data point should be analysed.
• Established and professional communication, presentation, and motivational skills, including the ability to engage in constructive dialogue during presentations and experiment with different presentation styles.
• Demonstrated leadership in work sessions and meetings, fostering confidence among junior team members and effectively assessing/resolving issues.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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