The Analyst will create engaging B2B social media content for platforms like LinkedIn and Instagram, develop messaging aligned with marketing strategies, manage campaigns alongside marketing teams, monitor social media trends, and analyze post performance to optimize content for engagement.
Company Description
We are a Digital Product Engineering company that is scaling in a big way! We build products, services, and experiences that inspire, excite, and delight. We work at scale — across all devices and digital mediums, and our people exist everywhere in the world (17000+ experts across 37 countries, to be exact). Our work culture is dynamic and non-hierarchical. We are looking for great new colleagues. That is where you come in!
Job Description
Must have Skills : Copywriting, Social media copywriting
Good To Have Skills : Social Media Content Strategy Planning, Social Media Brand Monitoring, Social Media Listening
Job Description :
Key responsibilities:
- Content creation: Write engaging and on-brand copy for B2B social media platforms (focus: LinkedIn, X, Instagram).
- Strategic messaging: Develop content that aligns with marketing strategies, speaks to target audiences, and drives measurable results.
- Campaign management: Collaborate with marketing teams to ideate and execute campaigns, ensuring consistent tone and messaging across platforms.
- Trend monitoring: Stay updated on social media trends, platform updates, and best practices, within the B2B space.
- Analytics collaboration: Evaluate the performance of posts and optimize future content for engagement and conversion.
Our ideal candidate profile:
- Minimum 1-2 years of professional experience in social media copywriting, focusing on B2B audiences. - Strong knowledge of B2B communication for LinkedIn, X, META, YouTube and their unique nuances for engagement.
- Excellent organizational skills and ability to meet deadlines in a fast-paced environment. - Knowledge of Talkwalker as an analytics platform is a plus.
- Fundamental understanding of SEO and website performance.
- Strong analytic capability.
- Excellent ability to effectively balance the needs and requirements of multiple stakeholders.
- Excellent knowledge of English (both speaking and writing).
Top Skills
Copywriting
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