AI Enablement Manager

AI Enablement Manager-EMWW 178

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

We are harnessing the power of artificial intelligence to redefine the future of marketing. Our intelligent marketing platform, Open Media Studio, and its core AI platform, the Open Media Assistant (OMA), are at the heart of this transformation. We are seeking a passionate and strategic AI Enablement Manager to act as the crucial link between this powerful technology and our client teams, driving a new era of efficiency, innovation, and client success.

This isn't just a technology role; it's a change leadership role. You will be the champion for AI adoption, empowering our teams to leverage OMA to its fullest potential, streamline their workflows, and deliver smarter, more impactful work for the world's biggest brands.

Role Summary and Impact

The AI Enablement Manager will be a key member of the Operations team, responsible for driving the adoption and effective use of WPP Open’s AI-powered tools across the network, with a particular focus on optimizing operational processes for PlayStation.

This role combines AI solution enablement, operational consulting, and change management to ensure that AI capabilities are embedded into day-to-day workflows, delivering measurable efficiency gains and improved service levels.

The AI Enablement Manager will act as a bridge between technology, operations, and client stakeholders, identifying opportunities to replace or augment manual processes with AI agents, streamline workflows, and cut SLAs without compromising quality.

Solution Development & Innovation

• Partner with clients and cross-discipline leads to identify inefficiencies, growth opportunities, and high-impact AI use cases.
• Lead the AI Agent development pipeline on the OMA platform, from needs assessment to deployment, ensuring measurable business impact.
• Scout and evaluate emerging AI technologies, scaling proven solutions across the WPP network.

AI Adoption & Change Management

• Drive implementation of OMA tools and custom AI Agents into client workflows, providing training, onboarding, and AI literacy programs.
• Maintain clear communication on AI initiatives, successes, and learnings, while creating feedback loops to refine tools based on real-world needs.

Governance, Ethics & Best Practice

• Ensure AI initiatives comply with legal, ethical, and client-specific requirements, proactively managing risks around privacy, security, and brand safety.
• Maintain a central repository of AI best practices, use cases, and success stories.

Community Building & Advocacy

• Build and lead an internal AI community to foster collaboration, experimentation, and continuous improvement.
• Act as the central point of contact and visible champion for AI adoption across teams.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role specific skills

Essential:

• Proven experience working within a media agency, marketing, or advertising technology environment.
• A deep understanding of media planning and activation workflows and the common challenges faced by client-facing teams.
• Strong strategic mindset with the ability to identify business challenges and map them to technological solutions.
• Excellent stakeholder management and communication skills, with the ability to influence and build relationships with individuals at all levels.
• A passionate advocate for change with experience in change management, training, or technology adoption.
• A solid understanding of Artificial Intelligence, Large Language Models (LLMs), and their practical applications in a business context.

Desirable:

• Hands-on experience using generative AI platforms; direct experience with the Open Media Assistant (OMA) is a significant plus.
• Experience in designing or developing process improvements or technology-led solutions.
• Proven ability to create and deliver engaging training and educational materials.
• Experience in building and nurturing communities of practice.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

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