Fractional marketing leader owning enterprise pipeline and demand generation for high-ACV accounts. Lead and execute multi-channel ABM campaigns, manage internal marketing team, align closely with sales, and report pipeline ROI, CAC, and conversion metrics to executive leadership.
Job Description: Fractional Marketing Leader (Demand Generation & Enterprise Pipeline)
Requirements
Company: Flosum
Role Type: Fractional / Part-Time Contract (Short-Term Stint)
Location: Remote
Reports To: CEO
Flosum is a rapidly growing B2B SaaS organization. In a high-growth environment, our Go-To-Market (GTM) revenue engine is our most critical asset. We are building a tightly aligned, high-performance engine, and we need a tactical marketing leader to step in and own the growth framework.
Role OverviewWe are not looking for a theoretical, high-level consultant who only delegates. We are looking for a Fractional Marketing Leader who is a true "Doer." Your primary mission is simple: You will completely own the enterprise pipeline. You will shield the CEO from daily marketing operational noise, step in to actively manage and lead our current marketing team, and build a predictable, scalable enterprise demand-generation engine.
Key Responsibilities- Pipeline Ownership: Take full accountability for the creation, tracking, and velocity of the enterprise-grade sales pipeline (MQL to SQL to Pipeline Value).
- Team Management: Act as the direct leader for the internal marketing team, establishing KPIs, clearing roadblocks, and managing day-to-day execution.
- Enterprise Demand Gen Strategy: Design, execute, and optimize multi-channel demand generation campaigns tailored specifically for high-ACV (Annual Contract Value) enterprise accounts.
- Sales & Marketing Alignment: Partner closely with Sales and leadership to optimize the GTM engine, refine our Account-Based Marketing (ABM) playbooks, and support strategic selling initiatives.
- Reporting: Deliver clear, fluff-free metrics directly to executive leadership focusing heavily on pipeline ROI, customer acquisition cost (CAC), and conversion rates.
Requirements
- Proven B2B SaaS Scaling Experience: You must have a track record of serving as an early marketing leader or key growth driver at a rapidly scaling B2B SaaS company, staying long enough to see the compounding impact of your strategies.
- Expertise in Enterprise Pipeline Generation: You must possess verifiable experience building pipeline for enterprise-level buyers ($100k+ ACV). You know how to penetrate deep into complex buying committees.
- The "Doer" DNA: You are highly tactical. While you understand the big picture, you are ready to roll up your sleeves, write copy, build campaigns, look at the data, and execute directly. Command of the Modern GTM Stack: Deep, hands-on experience with marketing automation, CRM integration (Salesforce), ABM orchestration platforms, and intent data tools.
Similar Jobs
Artificial Intelligence • Professional Services • Business Intelligence • Consulting • Cybersecurity • Generative AI
Manage and optimize procurement processes, supplier relationships, and contracts to drive cost savings and operational efficiency. Perform cost analysis, use procurement systems, lead negotiations, monitor supplier performance, and provide reporting to support sourcing decisions and alignment with organizational goals.
Cloud • Information Technology • Productivity • Security • Software • App development • Automation
Outbound, quota-carrying SDR focused on the French enterprise market. Qualify leads via cold calls and email, build pipeline with Sales/Marketing partners, use Salesforce/Gong/Outreach/LinkedIn Navigator, leverage AI, and convert prospects into opportunities through personalized messaging.
Top Skills:
AIGongLinkedin NavigatorOutreachSalesforce
Cloud • Information Technology • Productivity • Security • Software • App development • Automation
Manage mid-market renewals to maximize retention and expansion by nurturing customer relationships via phone, video, and email. Lead renewals across products and partners, identify upsell/cross-sell opportunities, maintain pipeline and record activities in internal systems, and collaborate with account teams to mitigate churn.
Top Skills:
Atlassian Products
What you need to know about the London Tech Scene
London isn't just a hub for established businesses; it's also a nursery for innovation. Boasting one of the most recognized fintech ecosystems in Europe, attracting billions in investments each year, London's success has made it a go-to destination for startups looking to make their mark. Top U.K. companies like Hoptin, Moneybox and Marshmallow have already made the city their base — yet fintech is just the beginning. From healthtech to renewable energy to cybersecurity and beyond, the city's startups are breaking new ground across a range of industries.
