Fora is the modern travel agency, empowering anyone with a passion for travel to build a thriving advisory business. We're modernizing the $100B+ travel agency industry by combining powerful technology, data, and community to enable thousands of entrepreneurs to build on our platform. Our business-in-a-box platform gives travel entrepreneurs everything they need to launch and scale, from cutting-edge tools and personalized training to a vibrant community and exclusive industry partnerships. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career, whether full-time or part-time. We believe that everyone, from seasoned professionals to first-time advisors, can build something both profitable and personal.
Founded in 2021 by seasoned entrepreneurs, Fora has grown steadily since, expanding to a team of 200+ full-time employees based in downtown New York City. In 2025, we announced our $60 million Series B and C investment rounds, led by Thrive Capital and Insight Partners, with participation by previous investors including Forerunner and Heartcore Capital. We've also been recognized as a LinkedIn Top Startup 2024, Fast Company's Most Innovative Companies 2025 and 2023, and Built In 2025 Best Places to Work.
We're building the first truly unified platform for all travel needs—leveraging the best of human expertise and technology to transform how people plan and book travel.
Fora is building the future of travel by empowering independent travel advisors to run thriving, sustainable businesses. Our Activation team plays a critical role in supporting advisors beyond their earliest days — helping them build confidence, momentum, and the habits that lead to long-term success.
Today, many advisors experience a drop-off in support and structure after their first 60 days, even though the journey from day 60 through Pro is one of the most important phases in building a thriving advisory business. This is an area ripe for deeper focus, innovation, and community-driven programming that helps advisors stay engaged, grow their book of business, and realize their full potential.
We’re hiring an Advisor Activation Manager to own this post-60-day journey through Pro. This is a highly impactful operator role with end-to-end ownership of a critical lifecycle phase. You’ll design and launch activation programs from scratch, use data to identify what drives advisor momentum, and engage directly with advisors at key moments to influence outcomes.
This role reports to the Head of Activation and works closely across Activation, Advisor Success, and Product to ensure advisors have the structure, accountability, and support they need to succeed beyond onboarding.
Key Responsibilities- Own the advisor journey from day 60 through Pro, creating clear structure, accountability, and momentum for advisors in this phase
- Design, build, and launch activation programs and operating models from zero, including pilots and iterative improvements
- Use data to identify high-potential advisors, performance levers, and drop-off points, and translate insights into action
- Be advisor-facing at key moments to influence behavior, unblock progress, and drive outcomes
- Partner closely with Activation teammates to ensure seamless lifecycle continuity from onboarding through Pro
- Collaborate with Training to shape ongoing education, programming, and cohort-based initiatives for advisors
- Work cross-functionally with Product and Data teams to define metrics, inform tooling, and support advisor behavior change
- Set clear goals and success metrics for programs, track performance, and continuously refine based on results
- 3–5+ years of experience building and scaling customer-facing programs (e.g., activation, retention, lifecycle, or community), with at least 1 year in a high-growth startup environment
- Strong analytical rigor and decision-making skills, with the ability to work confidently in large, messy datasets
- Advanced proficiency in Excel or Google Sheets, including building analyses and models from scratch
- Proven experience building programs, processes, or operating models from the ground up
- Excellent execution and ownership, with strong project management skills and a high bar for follow-through
- Comfort being advisor-facing, with presence and credibility to influence behavior and outcomes
- Ability to work in the U.S. and be based in NYC or willing to relocate
- Experience in entrepreneurial ecosystems
- Experience with lifecycle, activation, or growth programs, including cohort-based or experimental approaches
Compensation for this role varies based on experience, with an indicative range of $90K–$130K + equity. Final compensation will depend on the level at which the candidate is hired, as we’re considering multiple levels for this role.
Additional benefits include:
- Unlimited vacation
- Health Insurance (including an option completely covered by Fora HQ)
- Dental & Vision Insurance
- Wellhub Memberships
- 401k plan with company match
- Commuter Benefits
- Supplemental Life Insurance
- Stock Options
This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.
We’re forging our own path
Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo.
We’re stronger together
Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.
We believe in technology
We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.
We’re here to serve
We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.
We mean business
Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry.
WORK AUTHORIZATION
Authorization to work in the United States is required for full-time roles based in our New York City office. Fora is unable to sponsor or assist with U.S. work authorization. Roles based outside of the United States are not subject to this requirement.
EQUAL OPPORTUNITY
Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.
