Activation Executive

2348 - Activation Executive - UK

About WPP Media Solutions - A Leading WPP Media Brand

Our proprietary, opt-in media solutions give clients access to unique advantages and cutting-edge capabilities. Through a single point of access to addressable media, we've built on premium inventory and leveraged universal customer signals.

We enable cross-channel storytelling, cross-platform AI optimization, and robust business impact measurement to maximize campaign effectiveness.

Role Summary and Impact

The Activation Executive is pivotal in ensuring the successful setup and ongoing management of campaigns. This role involves supporting a team of activation specialists in executing our commitment to clients. The Activation Executive gathers and provides crucial information for decision-making on performance and optimisations while acquiring essential digital knowledge.

Reporting into an Activation Associate Director, the Activation Executive gains practical experience with various activation platforms within our solution portfolio. Collaborating with managers, Senior managers, associate directors, and offshore activation specialists, they strive to deliver top-tier campaigns and results for our clients.

Key Responsibilities:

Activation Excellence and campaign delivery

• Develop campaign activation expertise through supporting end-to-end campaign management for clients.
• Execute daily activation tasks to achieve client outcomes across all accounts managed by your team.
• Support with campaign lifecycle, including setup, reporting, analysis, optimisation, and troubleshooting.
• Deepen knowledge into the client’s business and KPIs to assist in implementation of test and learn plans.
• Collaborate with our Planning teams to provide targeting recommendations and forecast availability for client briefs.
• Handle multiple tasks and workstreams simultaneously, ensuring adherence to best practices.
• Offer operational troubleshooting and technical support, escalating issues as necessary.
• Expand your knowledge of the Media Solutions product suite and the role of data, AI, and analytics in enhancing campaign performance.
• Stay abreast of programmatic landscape developments, industry trends, platforms, and technology partners.

Reporting and Analytics

• Conduct daily in-flight performance checks to identify any issues or areas for improvement.
• Generate optimisation and performance reports as needed.
• Utilise available dashboards to maximise campaign results.
• Recommend optimisations to achieve campaign goals.
• Support discrepancy investigation and resolution
• Understand the basics of margin, monetisation, and billing processes.
• Aid in producing and delivering post-campaign analysis and reports.

Processes and operational efficiencies: 

• Understand and implement best practices for quality, efficiency, and accuracy throughout the campaign lifecycle.
• Utilise existing automation tools effectively in campaigns.
• Follow activation controls, best practices, and quality assurances.
• Collaborate with the offshore team.
• Maintain due diligence for operational tasks, including Salesforce and supplier reconciliation.
• Engage with the activation community to refine processes as products and technology advance.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Requirements 

• Eager to acquire new skills with a keen interest in Ad technology.
• Team player with strong collaborative spirit.
• Proficient in Excel with analytical capabilities; ready to master key business systems.
• A passion for marketing, advertising, and media.
• Curious about internet functionality, online advertising industry, and its evolving trends and technologies.
• Experience with technical/digital platforms, with DSP experience advantageous.
• Outstanding communication skills with a knack for building effective relationships.
• Independent initiator open to seeking assistance and suggesting new ideas.
• Detail-oriented with the ability to juggle various clients and tasks effectively.
• Highly organised with exceptional time-management and prioritisation skills.
• Solution-focused, able to perform well under time constraints.
• Competent in managing expectations and fostering strong colleague relationships.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

(Please note this is a UK based role and requires individuals to have the right to work in this location).

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