Account Manager, Social (FTC)

 Social Account Manager (Maternity Cover) 1629

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

About the role

Airbnb is a global platform that goes beyond accommodation, offering a community where guests can book unique homes and stays, as well as participate in handcrafted experiences and services led by inspiring local hosts. As part of the social media team on this account, you will drive and support the media execution that powers this diverse global ecosystem.

The candidate will report into the Paid Social Account Director. Working within the Paid Social team, they will be integral to achieving client goals, and the development and optimization of Paid Social activity as part of integrated multi-channel campaigns. The ideal candidate will be expected to use their own initiative to manage Facebook/Instagram, Twitter, Snapchat, Pinterest, Reddit. You will lead by example, taking responsibility for the guidance and development of offshore activation teams, with Social AD and BD.

Some of the things we’d like you to do:

• Leading the planning, creation, and on-going management of Paid Social campaigns

• Carrying out health checks on the accounts to ensure they are set up and running as per WPP best practice

• Proactively performing regular optimization of accounts, monitoring market changes and identifying development opportunities

• Creating and leading the execution of development and testing plans including media owner betas where possible

• Preparing presentations and leading client calls and face to face meetings

• Working with the AD to devise campaign strategy and translate this into campaign delivery
• Delegating and managing workloads across the offshore activation team
• The accurate management of budgets - internal and global spend trackers

A bit about yourself:

• First class communication skills, both written and oral.
• Exceptional hands on Paid Social experience and comprehensive knowledge of best practice across all major social platforms

• Experience supporting, developing, and mentoring junior team members

• Experience managing Brand and DR campaigns, optimising accounts to achieve performance targets

• An expert in developing and implementing audience strategies to optimise Paid Social campaigns

• Experienced in applying bid rules, buying methods and automation to optimise and complement campaign management tasks

• Proficient in using advance features available within the native (Meta, Tiktok, Snapchat, Pinterest, Reddit, X, Linkedin, etc.) and 3rd party platforms (Smartly, Sprinklr).

• Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back internally and to clients
• Confident in new AI technologies and solutions
• Ability to work under pressure and to tight timelines.

Life At WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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