Account Manager, Programmatic

2179 - Account Manager, Programmatic

Role Summary and Impact

EssenceMediacom:

EssenceMediacom, part of WPP, is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

The Programmatic Manager will be responsible for managing and optimising campaigns. While also developing programmatic plans which exceed our client’s expectations whether branding or ROI driven. Contributing to the execution of programmatic media activity you will work closely with the programmatic account director & global hub teams. To execute best in class programmatic strategy whilst developing insightful commentary through data analysis.

This role will focus on overseeing the management of client activity through relevant DSP’s – DV360, Xandr, The Trade Desk, Amazon and Teads Ad Manager, as well as instances of buying Display & YouTube ads via the Google Ads.  The focus will be on overseeing campaigns ensuring they are set up using programmatic best practice and delivering outstanding results.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• Passionate about programmatic activation and driving continued excellence.
• Confidence in core trading platforms, DV360, TTD and Amazon.
• Ability to translate technical and complex points to non-technical audiences and coach others to do the same.
• Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights.
• Ability to develop and execute comprehensive testing roadmaps in the Programmatic space – audience, media, creative.
• Excellent communication skills, both verbal and written, will be particularly important in building & developing client and supplier relationships.
• Ability to communicate effectively with people from all diverse backgrounds, cultures, countries.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. 

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. 

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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