Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.
The Role
You are passionate about how corporate reputations are built and protected, and you have a head for media relations. You write well and know how to inform and influence target audiences - including clients - both directly and through new and traditional media. You should also have an interest and understanding in the current affairs and the wider political, societal and cultural landscape.
If this sounds like the kind of team that you would like to be part of then we’d love to meet you.
What you will do:
- Campaign Planning, Management and Delivery- Creative ideas and communication strategies are developed and clearly documented in PR Plans which reflect the communication objectives for each client and enable delivery of all supporting activity.
- Media Relationships- Relationships with key journalists and bloggers representing client market sectors are established and maintained.
- Client Relationships- Multiple relationships are established within client organisations including members of the PR and Marketing teams, key spokespeople, sales teams and other primary members of the internal PR buying unit.
- Copywriting- Advanced writing skills for both consumer and B2B audiences are in evidence, including the production of press releases, project proposals, presentations and wider forms of communications content.
- Presentation & Facilitation- Confident and effective presentation and facilitation skills are applied internally with teams and externally with clients, prospects and other audiences.
- Networking & Business Development- Networks of valuable contacts outside of the media and blogging communities are established and nurtured for leverage with clients and for business development purposes.
- People and Team Management- A comprehensive blend of management styles and techniques are adopted to ensure delivery of client results while motivating, supporting and developing team members.
- Knowledge Building- A comprehensive and current understanding of the media, current affairs, client organisations, key market sectors and Burson’s business proposition result in client satisfaction and retention.
- Reporting & Meeting Management- Timely, quality-driven client reporting and information delivery is achieved.
- Digital Media- Demonstrate a strong understanding of the digital media landscape. Know the digital media tools available to you and how to incorporate them into client programs.
- Account Profitability- Account profitability is maintained through effective team service levels, time analysis and direct cost recovery.
Our London Office
Burson employs over 450 people in the UK, and our stunning Southwark offices run over two floors as part of the larger WPP Campus, Rose Court. We have access to a beautiful roof terrace with panoramic views across London and a bar/restaurant area, which is a great spot for client meetings and socialising with the wider agency and other WPP OpCo’s.
At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.
For more information, visit www.bursonglobal.com.
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