Manage PR for luxury fashion clients: build media relationships, develop and execute communications campaigns, secure placements across print/digital/social, support events and dressing/KOL requests, handle client collections and advanced admin, track and report coverage, lead creative brainstorming, and identify emerging trends to drive visibility and results.
Purple is actively seeking a bright and enthusiastic Public Relations Account Executive to join its Fashion Division in the agency’s London office, working across our high-profile luxury Fashion clients to implement communications strategies.
The right candidate must have a genuine passion for managing ongoing communications on behalf of high-profile Fashion clients and using initiative in order to achieve exceptional results. Must be organized, driven and creative. Strong written communication skills and an established understanding of public relations are essential.
Key Responsibilities
- Build and maintain robust relationships with media outlets, clients and industry stakeholders, serving as a trusted point of contact.
- Drive the development and execution of communication campaigns to achieve exceptional brand visibility and results.
- Client Collections management and support editorial requests, KOLs and dressing opportunities.
- Generate media placements across a variety of platforms, including print, digital, and social media.
- Support the preparation and seamless execution of events, including high-profile launches and partnerships.
- Track, analyse and report media coverage, ensuring actionable insights and value-added recommendations.
- Provide advanced administrative support, ensuring the accuracy and efficiency of agendas, recaps, and reports.
- Lead brainstorming sessions to craft creative and strategic approaches that elevate PR campaigns.
- Identify and capitalise on emerging trends, ensuring clients remain ahead of the curve.
Skills, knowledge & expertise
- 2+ years of proven PR experience within a fast-paced agency or comparable industry sector.
- Demonstrated expertise in media relations and a network of media references across relevant sectors.
- Outstanding written and verbal communication skills, with the ability to craft compelling narratives.
- Proven ability to manage multiple projects simultaneously while maintaining meticulous attention to detail.
- Strong initiative and ability to work autonomously, delivering results with minimal supervision.
- Advanced organizational and time management skills, with a track record of meeting tight deadlines.
- Proficiency in Outlook, Excel, PowerPoint, Google Docs, and muckrack.
- A strategic mindset combined with creativity, driving innovative approaches to PR challenges.
- Strong collaboration skills, fostering harmony and proactiveness
- Commitment to continuous professional growth and a positive approach to learning and adapting in the dynamic PR landscape.
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