Teams at Zynga

Design and own metagame, progression, economy and engagement features for a live FPS mobile title. Prototype, balance, analyze KPIs and player data, collaborate across design, art, UX, engineering and product to iterate and expand live features, and document concepts to align teams.

Lead profitable user acquisition strategy and execution for Gram Games and Merge Dragons! across major channels. Own growth planning, budget scaling, measurement, experimentation, ROAS, LTV, and full-funnel performance. Mentor UA managers and analysts while partnering with Product, Creative, ASO, and Data teams to improve acquisition efficiency, creative testing, reporting, and cross-functional execution.

Own and optimize the VFX and animation pipeline for mobile casual puzzle games. Create high-quality, “juicy” VFX and animations from concept through final Unity implementation, using Particle System, Shader Graph, Animation Timeline, URP, and custom materials. Optimize for mobile performance and memory, troubleshoot visual and sorting issues, and collaborate with art, design, tech art, engineering, and production to improve workflows and runtime performance.