Teams at Zoopla

Own a core product line by defining strategy, roadmaps, requirements, and success metrics. Lead market and customer research, collaborate with engineering, design, data, and commercial teams, and manage products from concept through launch and optimization. Track KPIs, use experimentation to guide decisions, represent customer needs, and mentor junior product managers while driving business and revenue outcomes.

Develop and execute data-driven content strategies across user funnels to increase engagement, conversion, retention, and business growth. Create and optimize onsite, offsite, email, SEO, PPC, and product content; identify journey friction; conduct audience research; and collaborate with marketing, CRM, product, sales, and digital teams to improve user outcomes.

Own consumer product marketing strategy for Zoopla’s search, MyHome, and valuation experiences. Coordinate CRM, content, SEO, paid marketing, and product teams to improve user engagement, retention, feature adoption, registrations, and high-value buyer and seller leads. Manage lifecycle messaging, integrated campaigns, launch readiness, KPI reporting, conversion optimization, and competitive analysis while representing marketing in product roadmap discussions.