Teams at Wonderbly

Manage and optimise Keepsake product pages and journeys: publish content, set up new titles, run A/B tests in Optimizely, analyse behaviour with Looker/Contentsquare/GA4, maintain product data (Algolia), build dashboards, and support seasonal campaign content and trade promotions.

Lead growth for an acquired personalised memoir platform: reactivate paid social, Google and CRM channels, drive acquisition during gifting seasons, optimise lifecycle email programs, run rapid experiments, build performance benchmarks, and shape the go-to-market and product relaunch while migrating and reactivating users to scale the business commercially.

Lead product discovery, design and delivery for a new memory-keeping venture: run user research, build and iterate prototypes, own the ecommerce/product roadmap, collaborate with editorial and tech teams, align stakeholders, and support live product tasks until launch.