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eCommerce • Kids + Family • Retail • Software
Lead growth for My Life in a Book by scaling paid social, Google, CRM, and lifecycle marketing, improving acquisition and conversion, and establishing performance benchmarks. Shape the product relaunch through customer insights, develop go-to-market strategy, create compelling messaging, and migrate existing users to the new platform. This is a hands-on DTC growth role requiring experimentation, commercial ownership, and cross-functional collaboration.
