Teams at Wolverine Worldwide

Coordinate digital projects and integrations to improve ecommerce customer journeys. Own PIM/DAM and BazaarVoice/NPS/UGC tooling, analyze customer feedback, support product data enrichment and campaign launches, and drive cross-functional improvements to digital experience.

Lead retail brand execution across EMEA owned stores, translating campaign strategy into in-store storytelling, visual merchandising, toolkits, and activations. Coordinate cross-functional teams, manage retail marketing calendar, produce campaign assets, and support community events and outlet-specific retail approaches to drive consistent, commercially impactful consumer experiences.

Own seasonal product launches and PDP content for international ecommerce: manage product lifecycle, coordinate imagery/assets, optimise product data using analytics (Contentsquare, GA4, PowerBI), run competitor benchmarking and A/B testing roadmaps, and collaborate across Buying, Brand, Studio and CRO to improve online customer experience.