Teams at Wolverine Worldwide

Support Merrell EMEA e-commerce trading team with product setup, merchandising, promotional execution, SEO implementation, campaign preparation, QA, and performance analysis using analytics tools to optimise site content and trading reports.

Coordinate digital projects and integrations to improve ecommerce customer journeys. Own PIM/DAM and BazaarVoice/NPS/UGC tooling, analyze customer feedback, support product data enrichment and campaign launches, and drive cross-functional improvements to digital experience.

Lead retail brand execution across EMEA owned stores, translating campaign strategy into in-store storytelling, visual merchandising, toolkits, and activations. Coordinate cross-functional teams, manage retail marketing calendar, produce campaign assets, and support community events and outlet-specific retail approaches to drive consistent, commercially impactful consumer experiences.