Teams at Wolverine Worldwide

Leads Sweaty Betty’s global brand marketing function, owning brand strategy, integrated campaigns, social, PR, influencer activity, partnerships, retail marketing, product storytelling, budgets, performance measurement and team development. The role requires balancing creative excellence with commercial accountability, operational rigor and global-local execution across cross-functional teams and external agencies.

Develop and execute global, full-funnel brand campaigns for Sweaty Betty across core markets. Own campaign strategy, creative briefing, production, activation, budgets, measurement, organic social planning, product storytelling, and culturally relevant content. Collaborate with Creative, Growth, eCommerce, PR, CRM, Retail, Wholesale, and global teams. During maternity cover, lead the influencer programme, including strategy, talent, agency relationships, integration, delivery, and team management.

Writes engaging, on-brand copy across websites, product pages, emails, advertisements, blogs, and community content. Responsibilities include creating SEO-friendly articles, developing copy ideas, researching products, maintaining product directories, and collaborating with web, brand, and cross-functional teams. The role requires strong storytelling, editing, grammar, commercial awareness, attention to detail, and the ability to manage multiple projects in a fast-paced environment.