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Machine Learning • Natural Language Processing
Owns B2B customer acquisition and demand-generation campaigns across multiple brands. Manages campaign execution, marketing automation, lead scoring, segmentation, nurturing, database health, reporting, and performance optimization. Partners with Sales, Account Management, Revenue Operations, and Marketing leadership to improve lead quality, pipeline contribution, conversion rates, ROI, and revenue growth. Administers Pardot and related marketing technologies while providing data-driven insights, stakeholder support, and process improvements.
