Teams at VML Enterprise Solutions

Execute high-velocity site optimisation and CRO initiatives: run A/B and personalization tests, deploy rapid site updates, monitor real-time performance, ensure tracking/tagging integrity, build audience segments from CDPs, and coordinate with paid media, CX, creative and development teams to drive measurable trading uplift and ROI.

Lead solution architecture for large-scale eCommerce transformations: design, document, and communicate cloud-native, distributed commerce solutions; run design workshops; liaise with client stakeholders; ensure architecture is delivered by delivery teams; develop patterns and PoCs for new technologies.

Lead and execute qualitative and quantitative UX/CX research for an automotive client's mobile app and web platforms. Plan studies, recruit participants, run usability tests, interviews, surveys and analytics-driven investigations. Synthesize findings into reports, personas, journey maps and recommendations. Present insights to stakeholders and maintain a central research repository to inform product, design, and business decisions.