Tufin Innovation, Technology & Agility

Tell us about your tech stack. What tools do you use to gather and organize data, and which tools do you rely on most in your daily work?

In my current role here at Tufin, we have a well-rounded tech stack that I can confidently say supports me in my day-to-day operations. These tools include Salesforce, Clari, Chorus.ai, Outreach and SalesHood. 

How has data helped you close a deal?

An example of a tool that I’ve leveraged to help close my largest deal here at Tufin would be SalesHood, which offers many advantages for someone in sales. Some of the ways I leverage the tool is for continued learning and practice for not only sales-specific skills but also ones specific to Tufin’s product as well. However, in this situation, I leveraged the database and information depository of SalesHood. I was able to identify several documents in which I was able to clearly help the prospect understand the advantages we have over our competitors. Having a centralized space to quickly locate documents that can help us win deals is crucial and plays a big role in my success.

How does sales and customer data enhance Tufin’s sales org? What data do you find most important in the sales process?

Sales and customer data enhance my company’s sales organization in several ways. What comes to mind initially is obviously Salesforce. Anything and everything you need to know regarding a current customer, current/past prospect or anything channel-related can be found here. The most important aspect of Salesforce is obviously the data, but more specifically the hygiene and accuracy of it. Being able to leverage past opportunities and understanding the notes and information from prior conversations can be a total game-changer when engaging with customers/prospects. This also comes in handy when account transitions occur, as having prior knowledge shows the customer/prospect you care about their success and will be a dedicated advocate for them.