Teams at Trade Nation

The Senior Copywriter develops clear, compliant, conversion-focused messaging across paid media, landing pages, CRM, social, partnerships, and selected product surfaces. Responsibilities include creating messaging variants for testing, maintaining brand and regulatory consistency, building reusable frameworks, analyzing campaign performance, localizing content for international markets, and collaborating with growth, lifecycle, data, design, and motion teams.

Execute and optimize lifecycle CRM campaigns across email, push, and other channels. Build HubSpot journeys, triggers, segmentation, and automation for onboarding, activation, retention, and reactivation. Manage campaign calendars, QA, compliance approvals, regulatory adaptations, tracking, reporting, testing, and performance optimization. Coordinate with Lifecycle, Product, Data, Sales, and Compliance teams to align messaging and customer contact rules.

Create, optimize, localize, and refresh high-intent SEO and GEO content across global websites. Conduct keyword and search-intent research, improve on-page optimization, monitor rankings, traffic, engagement, and conversions, and grow non-brand organic acquisition. Ensure content follows E-E-A-T, YMYL, compliance, approved risk language, and consistent editorial standards while preventing duplication and cannibalization across markets.