Teams at The National Magazine Company Limited

Lead integrated marketing strategies for Hearst UK's events portfolio. Plan and execute multi-channel campaigns (email, social, paid), manage budgets, agencies and stakeholders, grow and segment audiences via CRM, optimise performance using data, support commercial partnerships and sponsorship activations, and report on KPIs to senior leadership to drive ticket sales and engagement.

Lead Hearst UK's customer value strategy across 13 brands to grow lifetime value through onboarding, in-life engagement, retention, renewal and win-back. Manage a team of four, partner with Data, Product, Editorial, Marketing and Commercial teams, run contact centre performance, and build measurement, segmentation and propensity-led programmes to optimise customer lifecycle and improve retention, engagement and commercial outcomes.

Develop and produce original, audience-first video formats for Hearst UK brands. Lead ideation, scripting, production and post-production for YouTube and social platforms, work with celebrity talent and editors, use performance data to refine formats, and ensure content aligns with brand voice while maximising engagement and growth.