Teams at TALA

Leads TALA’s VIP, influencer, ambassador, professional, PR, gifting, and events strategy. Builds relationships with celebrities, stylists, athletes, creators, media, and cultural tastemakers; develops high-impact partnerships and brand moments; oversees ambassador and influencer programs; shapes PR narratives; and drives culturally relevant events that increase awareness, desirability, organic conversation, and commercial growth.

Lead TALA’s organic social strategy and growth across Instagram, TikTok, Pinterest, and LinkedIn. Set channel, content, campaign, and testing strategies; analyze performance and customer behavior; identify cultural and trend opportunities; and drive audience, engagement, and brand growth. Lead the social and content team, manage reporting and governance, and collaborate with Brand, Creative, Performance, PR, Influencer, Product, and Ecommerce teams.

Owns TALA’s paid customer acquisition strategy, media budget, channel performance, measurement framework, and international growth. Leads paid social, search, video, programmatic, affiliate, creator, and partnership activity while balancing CAC, ROAS, contribution, payback, and brand growth. Manages a growth team, agency partners, technology stack, experimentation, AI adoption, creative testing, and market launches. Partners across brand, finance, merchandising, customer, data, and digital experience teams to scale the consumer business.