Owns product messaging, brand tone of voice, microcopy, and global content marketing campaigns. The role develops conversion-focused content across websites, email, and other channels; collaborates with writers, designers, web, social, and customer engagement teams; manages agencies and vendors; and analyzes content performance to optimize campaigns and messaging.

Drive new publisher business in the Italian market by researching prospects, conducting outreach, pitching sponsored-content solutions, negotiating contracts, and closing deals. Manage the full sales cycle from prospecting through launch, achieve quarterly targets, build publisher relationships, provide data-driven recommendations, and collaborate with sales, account management, product, and support teams.

Drive enterprise advertising sales across UK WPP accounts by identifying target brands, building strategic relationships, managing pipelines, presenting Taboola advertising solutions, negotiating with senior stakeholders, and exceeding quarterly revenue targets. Collaborate with internal teams to maximize campaign opportunities and client service.