Teams at Spotify

Lead the product vision for Spotify's sharing and social features, collaborating with partners and cross-functional teams, using data and AI to enhance user experiences.

Lead social marketing for the UK & Ireland, providing strategic oversight for the Netherlands. Develop platform-specific strategies, create culturally resonant content, manage agency partners and paid media, collaborate with cross-functional teams (Music, Podcasts, PR, Artist Partnerships), build creator relationships, analyse performance metrics to optimise campaigns, and drive social rollouts across live experiences and hero campaigns.

Manage a portfolio of enterprise podcast publishers as the primary strategic and technical contact: onboard and migrate partners, drive adoption and monetization, surface insights, collaborate with Product/Engineering/Sales, and build scalable programs to improve partner outcomes and platform experience.