Sports Interactive

Sports Interactive (SI) is an ambitious development studio creating immersive sports management simulations. Since 1994, we’ve captivated a global pool of players with our iconic, BAFTA award-winning game, Football Manager. We’re a wholly owned subsidiary of SEGA having caught their attention in 2006 with our continuous critical and commercial success.



We’re a tenacious community, coming together at the Here East technology hub in Stratford, East London. Always expanding, the SI team takes on the gaming genre through a diverse array of disciplines. But no matter how big we dream, we keep our approach (and your schedule) flexible, creating a relaxed atmosphere where collaboration can thrive.