Sojern Innovation, Technology & Agility

How is Sojern leveraging AI right now, and where does your company hope to grow in this area?

Our team is actively engaged in a diverse range of AI projects. Among these, our AI Concierge stands out as a prominent initiative. This sophisticated AI bot serves as a virtual assistant for hotel guests, capable of answering inquiries, fulfilling requests for amenities and accessories, handling reservations and even initiating the checkout process on behalf of the guest.

To power our analytics capabilities, we leverage the potential of machine learning and generative AI. These technologies enable us to delve deep into data, extract meaningful insights and produce comprehensive reports. For our AI infrastructure, we rely on Google’s robust platforms: DialogFlow for natural language understanding and Vertex AI for a comprehensive AI development environment.

As we move forward, our strategic plan involves integrating Gen AI into all core features of our product. This includes enhancing the capabilities of our AI Concierge, refining our analytics tools and guest segmentation, optimizing campaigns and enabling more targeted guest interactions.

What mentorship, training, education and support opportunities are in place for AI technologists at Sojern? 

Our organization has established a specialized data science team dedicated to research and development in the field of Gen AI. To ensure seamless integration of this technology across our teams and products, we’ve implemented a comprehensive adoption program. Recognizing the rapid advancements in Gen AI, we’ve forged a strategic partnership with Google’s Gen AI team. This team’s expertise is invaluable in guiding our efforts, evaluating emerging technologies and accelerating our adoption of the latest breakthroughs in this space.

To foster a culture of continuous learning and skill development, we’ve actively participated in a variety of training sessions and hands-on tutorials offered by Google’s training team. These initiatives have equipped our team members with the necessary knowledge and practical skills to effectively leverage Gen AI tools and techniques.

Within our organization, we have a dedicated group of engineers who specialize in the Gen AI technologies we’re utilizing. Their role extends beyond technical expertise; they also serve as mentors, providing guidance and support to their colleagues.

What does continuous learning and project support look like on your engineering teams, and what makes Sojern a good choice for technologists fairly new to AI?

Our team is committed to fostering a culture of continuous learning and collaboration. This is particularly important as we strive to integrate Gen AI across our entire product suite. To achieve this goal, we have a team of engineers who work on Gen AI technologies. They serve as valuable resources, providing guidance, mentorship and technical support to their colleagues. Recognizing the rapidly evolving nature of AI, we prioritize ongoing training programs for our team members. This includes both internal workshops and external courses designed to keep us up to date with the latest advancements in Gen AI.

We provide a nurturing environment where you can develop your skills, contribute meaningfully to innovative projects and be part of a team that’s at the forefront of Gen AI technology. As a relatively small team, we’ve cultivated a collaborative and inclusive environment. New members can easily acclimate and find their place within the team.