Teams at SharkNinja

Leads SharkNinja’s global affiliate and live commerce organization, scaling creator-led commerce toward $1B in attributed demand. Owns affiliate strategy, creator recruitment and retention, commission economics, technology, live programming, production, global teams, agency partnerships, and contribution margin. Expands commerce across TikTok Shop, Meta, YouTube, marketplaces, and ecommerce while aligning merchandising, brand, supply chain, product, legal, and finance stakeholders.

Own and maintain UK website content and merchandising on Salesforce Commerce Cloud. Execute content audits, proofread, upload assets for product launches and campaigns, and optimise landing pages with SEO. Use VWO, Salesforce analytics and GA4 to monitor performance, provide insights to improve engagement and conversion, and collaborate with trading, CRM, marketing and UX teams to enhance the consumer journey and ensure compliance and accessibility.

Leads product integrity, design assurance, verification and validation throughout new product development. Owns risk-based test plans, DFMEA, DVP&R, safety reviews, quality gates, root-cause investigations, CAPA, supplier corrective actions and production-readiness recommendations. Partners with engineering, manufacturing, supply chain and suppliers to ensure product quality, safety, reliability and compliance. Analyzes test and field data, resolves design and process risks, and drives continuous improvement across consumer product programs.