Teams at SharkNinja

Responsible for driving product development from concept to production for Ninja Coffee products, collaborating with various teams, prototyping, and ensuring market readiness.

Manage day-to-day community engagement across social platforms, build relationships with advocates and influencers, identify and amplify UGC, and create short-form social-first video content end-to-end. Track engagement and sentiment to inform strategy, run interactive activations, and stay ahead of trends while collaborating cross-functionally to own deliverables.

Lead retail media and trade marketing for the Pureplay vertical across UK & ROI, owning strategy, budgets, retailer relationships, digital shelf, social-first activations, measurement, and a small team to deliver commercial growth and flawless go-to-market execution.