SegmentStream

SegmentStream offers a beyond-cookie measurement approach.

Where traditional attribution tools struggle with GDPR, iOS 17, and ITP limitations, our proprietary ML model steps in.

Our approach is to recognise every touchpoint guiding users through the sales funnel, regardless of whether it directly leads to a conversion.

We don't limit ourselves to just clicks: our post-view model ensures top-of-the-funnel efforts are credited accurately, even without a direct click.