Teams at Samsung Electronics

Lead HTV and hospitality digital signage growth for Samsung UK by managing end-user and channel relationships, recruiting and enabling integrators, driving sell-in/sell-out through partners, creating pipeline from whitespace accounts, selling solutions (software/cloud platforms), owning marketing/demand generation, and managing daily commercial operations including pricing, promotions and stock.

Lead commercial strategy and revenue for Samsungs European secondary-device market. Drive partner management, sales operations, market analytics, programme deployment (refurbished and Certified Renewed), and cross-functional stakeholder alignment to standardise remarketing, optimise pricing and channel mix, and grow recovery and revenue.

Lead drafting and negotiation of complex commercial contracts across media, advertising, streaming and app distribution; provide pragmatic legal and regulatory advice (including GDPR); develop and maintain contractual playbooks and precedents; mentor and supervise junior lawyers and paralegals; manage external counsel; collaborate with cross-functional stakeholders across Europe; and support regulatory tracking, process improvements and team training.