Investor Backing & Capital Strength:
Capital raised includes an $11M Series A in April 2024 (about $18M total reported), providing runway for hiring, integrations, and go‑to‑market. Investor support is repeatedly linked with scaling activity through 2026.
Strategic Partnerships:
Partnerships and integrations are highlighted with Benjamin Moore and major distributors/buying groups such as Emery Jensen, House Hasson, and AllPro, expanding access in paint and hardware channels. These connections are presented as live and in use among hundreds of Benjamin Moore dealers alongside a growing integrations roster.
Market Expansion:
Regular store go‑live announcements and case studies (e.g., Village Home Center switching from Epicor Eagle) indicate continued wins in independent hardware/paint retail. Public claims of 500+ stores across the U.S. and Canada point to a widening footprint.
