Teams at Philips

Lead advertising effectiveness measurement across app campaigns, defining frameworks for reach, frequency, engagement, brand lift, attribution, and conversion. Manage campaign studies, analyze audience and campaign data, develop reporting and scalable measurement packages, and provide actionable recommendations to brands and sales teams. Partner with Sales, Ad Operations, Product, Data, and external research vendors while setting standards for methodology, privacy, data quality, and responsible measurement.

Leads large-scale, customer-facing Radiology Informatics software implementation programs across Northern Europe. Manages scope, timelines, budgets, quality, resources, risks, subcontractors, governance, customer acceptance, forecasting, and revenue recognition from order through go-live and support handover. Builds executive customer relationships, leads cross-functional teams, ensures compliance with delivery frameworks, drives continuous improvement, and travels approximately 60% to customer sites.

The Growth Marketing & Acquisition Manager will oversee user acquisition strategies for the Pregnancy+ app, managing multiple channels and driving creative testing while enhancing overall acquisition efficiency and growth metrics.