OpenX Technologies Leadership & Management

Tell us a little bit about yourself. What brings you to OpenX?

I lead global product for OpenX, which is a leading independent omnichannel supply-side platform. In this role, I lead product development and innovation from customer discovery and user research to the development, delivery and support of a market-leading product suite. Previously, I was leading all product management for Connatix, managing several categories at Fiverr, working as a management consultant at Accenture and managing business development at an industrial machinery company. 

All of these experiences have taught me that the best way for a product leader to help a company be successful is to focus on business outcomes. My experiences have also made me empathetic toward my team as well as my business counterparts, pushing me to consistently find ways to help them achieve their goals. This collaborative and outcome-focused approach has been a major factor that propelled me to this leadership role.

How would you describe your approach to leadership, and how do you plan on building team culture?

I think that a leader in an organization has a few roles. First is creating a sense of purpose and motivating the team to believe in its ability to succeed as well as understanding how individuals are personally motivated. 

Second is putting all of the people in your organization in positions that allow them to feel empowered to perform at their very best. 

And third, it’s important to be a voice, advocate and champion for your people within the organization as well as your customers in the market. These principles, alongside a solid vision for the future and a good business sense, result in a high-performing team.
 

What upcoming project or initiative are you most excited to tackle? 

These are very exciting times in adtech. Some of the underlying browser technology that has powered the way the industry has historically functioned — i.e. third-party cookies — is changing, and this requires thoughtful innovation to build other solutions. 

We have been hard at work doing so and have developed several paths forward that allow advertisers to achieve their goals and publishers to continue monetizing their content. We believe these solutions will be extremely important for our partners and customers and will continue to drive growth for them as well as our business as adtech evolves.