NinjaTrader Mission, Purpose & Impact

In one sentence, why does the mission matter to your team — and what decision did it guide recently?

“Building better futures for all traders” is a rallying cry to ensure the NinjaTrader Team knows we are building trading innovation and infrastructure that does not exist today. We are focused on the betterment of the financial futures of NinjaTrader users as well as the improvement of the asset class and it is a guiding light to inform our product roadmap.

Which community or customer initiative best demonstrates your mission — and how is it measured?

NinjaTrader is building a first-of-its-kind trader engagement platform for retail futures traders, with the goal of giving traders an education, content and trading-tool rich environment to engage with futures markets in risk-free ways while they are on their quest to master futures trading. This platform — including NinjaTrader Prop for prop trading access, NinjaTrader Live for real-time expert learning and the NinjaTrader Arena competition platform — are recent examples that demonstrate our commitment to our mission, because it gives retail futures traders a risk-free, rich and educational environment to accelerate mastery. We measure its impact through active participation, skill-building outcomes and recently awarded over $400,000 in our Arena Cup series to those dedicated to mastering their craft. 

Do employees believe the mission is real? Share a moment or ritual that proves it.

NinjaTrader employees rally to the mission and live by our values. It’s not just lip-service. Anyone who has been on the front lines working with traders as they navigate these rewarding but complex markets knows most new-to-futures traders need an ally. Everyone at NinjaTrader knows we have an opportunity to help ensure the best possible outcomes and we rally around that mission every day.