Teams at MoneyGram International

Lead the strategy, roadmap, experimentation, and performance of MoneyGram’s digital money transfer products across web and app. Drive customer acquisition, engagement, retention, conversion, and personalized experiences across markets while partnering with engineering, analytics, design, marketing, operations, and other stakeholders. Use customer research, data analysis, competitive insights, and experimentation to deliver safer, faster, and more scalable money movement solutions in a highly regulated environment.

Lead paid search and app acquisition across Google Ads, Universal App Campaigns, Performance Max, and Apple Search Ads. Own channel execution, budgets, bidding, targeting, forecasting, CAC/LTV efficiency, and high-velocity creative testing across global markets. Partner with creative, product, analytics, CRO, and regional marketing teams to improve acquisition and conversion. Use AI for campaign optimization, asset generation, experimentation, and growth insights.

Lead MoneyGram’s performance creative function across global paid media, with a primary focus on paid social. Build and develop a creative team, establish testing frameworks, turn performance data into creative decisions, manage high-volume production, scale winning concepts across markets, and use AI to improve creative development and workflows. The role requires hands-on concepting, scripting, production involvement, creative analytics, localization, and ensuring work is customer-centric, on-brand, compliant, and commercially effective.