Teams at Michael Kors

Lead EMEA digital marketing strategy, performance, and investment across paid search, SEO, paid social, display, affiliates, influencer, and emerging commerce channels. Manage budgets, forecasting, measurement, media mix modeling, agency relationships, and a team of six specialists. Serve as the senior paid search expert, optimize campaigns and product feeds, translate analytics into recommendations, and partner with Ecommerce, Brand, CRM, Analytics, Finance, and Global teams to drive profitable growth.

Write and refine on-brand copy for ecommerce websites, product pages, landing pages, emails, automated customer journeys, and new digital experiences. Create SEO-optimized content, proofread and QA campaigns, maintain brand voice, and collaborate with Ecommerce, Design, Marketing, CRM, and SEO teams. Manage multiple projects within a fast-paced fashion calendar and contribute to messaging, positioning, and long-term content strategy.

Supports EMEA retail and corporate financial planning and analysis through sales and KPI reporting, month-end reviews, budgeting, forecasting, P&L consolidation, cost management, business partnering, capital expenditure analysis, and financial modeling. Maintains Hyperion planning and reporting tools, supports SOX controls, improves reporting processes, and provides insights for senior decision-makers across retail, wholesale, concessions, and e-commerce.