Teams at Mattel

Support and deliver regional commercial marketing initiatives for an assigned dolls portfolio. Execute campaigns and activations across markets, coordinate rollouts, support commercial planning (AOP, A&P), assist product selection and pricing, partner with Sales and Supply Chain for demand planning, track KPIs and performance, analyze trends, and provide insights to global brand teams to optimize results.

Lead end-to-end omnichannel retail activations to drive sales and brand impact across in-store and digital channels. Partner with Sales, Brand, Consumer Products and retailers to develop insight-led shopper programmes, manage budgets, oversee execution, build retailer relationships, create sell-in materials, and lead a team while measuring ROI and optimising performance across a complex portfolio.

Support and execute regional commercial marketing plans for an assigned action-figures and preschool portfolio. Coordinate campaign rollouts and activations, align with sales and supply chain, support commercial planning and product selection, track KPIs and performance, analyze trends, and recommend tactical actions to optimize results.