Teams at Mattel

Owns the global Customer Business Planning capability within Salesforce KAM. The role establishes standardized commercial planning processes connecting sales, trade promotion management, forecasting, demand planning, and finance. Responsibilities include product roadmap ownership, business requirements, cross-functional stakeholder leadership, governance, change management, data integrity, and global adoption. The position requires leading enterprise transformation and technology implementations across a global matrix organization.

Coordinates integrated media planning and campaign execution across EMEA markets. Supports regional strategy implementation, agency oversight, pacing and performance monitoring, reporting, optimization, risk management, and cross-market collaboration. The role connects global and regional stakeholders, local teams, and agency partners while helping maintain execution quality, timelines, governance, and operational consistency.

Supports ecommerce account management across Core Europe by onboarding customers, identifying growth opportunities, monitoring performance, coordinating forecasts and promotions, updating pricing, and ensuring accurate commercial execution. The role collaborates with Sales, Marketing, Supply Chain, Finance, and Customer Service teams while providing operational support to account managers and contributing to revenue growth initiatives.