Teams at Mattel

Support and deliver regional marketing initiatives, execute campaigns, analyze performance data, and enhance collaboration with Sales and Supply Chain teams.

Manage UK licensing relationships for Hardlines, FMCG, and Promotions. Drive partner engagement, develop Joint Business Plans, forecasts and marketing programs, secure new deals, support retail strategy, and collaborate cross-functionally to deliver sales targets and product launches.

Manage UK softlines licensing relationships, negotiate and secure new deals, develop partner joint business and marketing plans, forecast and track financial targets, support retail strategy, collaborate with internal teams (Product, Marketing, Retail Development) and represent Mattel at trade shows and partner reviews to drive revenue and growth.