Teams at Lovable

Act as strategic finance partner to Marketing: manage budget allocation, build channel-level CAC/LTV and payback models, create repeatable performance reporting, size experiments and forecast impact, and integrate AI/automation to improve ROI and efficiency.

Own product and website content across onboarding, empty states, errors, upgrade prompts, feature naming, and marketing pages. Partner with product marketing, designers, and an external agency to improve content hierarchy, navigation, scannability, voice, and messaging. Diagnose unclear designed pages and rewrite them for stronger impact. This is a full-time contract engagement requiring close collaboration in a fast-shipping design environment.

Own Lovable’s performance-marketing creative loop from ideation and briefing through production, QA, launch, testing, and post-mortem. Build and automate creative operations workflows, including agentic pipelines that generate, adapt, localize, and evaluate assets at scale. Analyze performance data and audience insights to determine winning concepts, guide future testing, lead brainstorms, and distribute learnings across marketing channels.