Teams at Lloyds Banking Group

Lead acquisition and onboarding for Business & Commercial Banking. Define growth strategy, own digital acquisition and funnel performance, improve client journeys and conversion, build partnership channels, use data and AI to prioritise and deliver measurable revenue outcomes, and align cross-functional teams while ensuring regulatory and risk compliance.

Lead end-to-end client lifecycle strategy for Business Banking, driving personalised, data-led engagement, retention and cross-sell at scale. Own communications, segmentation, marketing technology roadmap, retention programs, cross-sell funnel performance and lifecycle operations, partnering with Product, Data, Risk and Platform to deliver compliant, agile and AI-enabled personalised journeys.

Lead commercial strategy for the Business Banking segment: set priorities, identify growth opportunities, shape investment cases, manage P&L performance, define sub-segments using client and market insight, drive delivery with Product/Finance/Data/Digital, influence senior leaders, and build high-performing teams to achieve measurable commercial outcomes while meeting risk and regulatory requirements.