Teams at Leightons Opticians and Hearing Care

Own CRM and lifecycle marketing across email, SMS, and direct mail to drive patient bookings, retention, recall, upgrades, and reactivation. Manage segmentation, automated journeys, consent compliance, testing, demand routing, supplier relationships, reporting, and team development. Use patient and purchase data to improve database productivity while protecting trust and proving incremental impact through control groups and analysis.

Build and ship customer-facing web experiences, booking improvements, forms, automated journeys, experiments, marketing tools, integrations, and reporting systems. Implement reliable tracking, consent handling, accessibility, quality assurance, documentation, version control, staging, and rollback processes. Use AI-assisted development responsibly, verify generated code, improve website performance and conversion, and support automation across marketing operations.

Own paid acquisition and search visibility across eye care and hearing care brands. Manage paid search, paid social, SEO, budgets, attribution, CRO, analytics, and AI-enabled campaign tools to increase bookings and improve acquisition efficiency. Partner with operations, agencies, marketing technology teams, and senior stakeholders to deliver data-driven performance insights and sustainable commercial growth.