Teams at Kyra

Owns planning, activation, optimization, testing, budgeting, and reporting for paid campaigns across TikTok, Meta, and YouTube. Manages $1M+ budgets, presents data-driven recommendations to clients, tracks platform changes, and partners with strategy and creative teams. The role also mentors a Paid Media Executive and establishes team standards for campaign QA, reporting, naming conventions, and optimization practices.

Support development of platform-native influencer campaign strategies across TikTok, Instagram, and YouTube. Contribute audience profiling, creator casting, creative briefs, KPI tracking, data-driven insights, trend forecasting in beauty, and client-facing presentations while collaborating with cross-functional teams.

Manage end-to-end influencer marketing campaigns: oversee timelines, budgets, creators, and client communication; ensure content meets brand guidelines; analyse performance and optimise creative using Kyra's platform and analytics tools.