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Digital Media
Owns planning, activation, optimization, testing, budgeting, and reporting for paid campaigns across TikTok, Meta, and YouTube. Manages $1M+ budgets, presents data-driven recommendations to clients, tracks platform changes, and partners with strategy and creative teams. The role also mentors a Paid Media Executive and establishes team standards for campaign QA, reporting, naming conventions, and optimization practices.
Digital Media
Manage brand accounts, deliver influencer marketing solutions, ensure client satisfaction, leverage AI for strategy, and optimize campaign performance.
