Teams at Koinly

Leads Koinly’s global content growth engine across SEO, video, social, technical writing, email, lifecycle marketing, landing pages, and PR. Manages and mentors channel specialists, establishes brand voice and editorial standards, oversees content operations, and uses analytics, conversion data, and CAC to drive acquisition and retention. This hands-on player-coach writes high-converting copy, leads product launch communications, and translates complex crypto tax topics into clear, persuasive content.