Teams at Imprivata

Lead paid advertising strategy and execution across international markets, including paid search, social, display, retargeting, and programmatic campaigns. Develop localized media plans, support ABM programs, partner on international SEO, manage advertising budgets and agencies, and analyze campaign performance, pipeline contribution, attribution, and ROI. Collaborate with Marketing Operations to optimize tracking, lead routing, reporting, and campaign effectiveness.

Manage end-to-end subscription renewals for an assigned customer portfolio, driving retention, negotiating contracts, identifying upsell opportunities, preparing quotes and forecasts, and coordinating with customers, channel partners, Sales, Customer Success, Finance, Legal, and Operations. Maintain accurate Salesforce data, assess renewal risks, communicate product value, and support multi-year agreements and cloud transitions.

Manages and grows assigned channel partners across international markets, recruits and enables new resellers, develops joint business plans, conducts business reviews, delivers sales and technical enablement, and supports regional sales teams in achieving revenue targets. The role focuses on selling IT security, identity, and mobility solutions within healthcare, commercial, manufacturing, and public-sector markets.