Ibotta Career Growth & Development

Tell us about your recent promotion or role change.

I was recently promoted to the director role on the Core Data & Analytics team, which serves as the central analytics hub within Ibotta. As a hub, the CD&A team is responsible for defining standardized data sets, models and best practices that are used by all our partner analytics teams from marketing to fraud to product, to name a few.

What will this new role or skill let you do?

In my current role, we’re driving numerous exciting initiatives that directly support Ibotta’s mission of “Make Every Purchase Rewarding.” A prime example is our work in AI-driven campaign optimization. We are strategically integrating artificial intelligence into our campaign setup process by developing internal machine learning models. This will enhance the precision and effectiveness of ibotta campaigns, enable us to deliver more impactful results, optimize campaign performance and drive greater value for our clients.

How would you describe the culture regarding internal mobility or upskilling? 

Ibotta has cultivated a supportive environment that fosters professional development and upward mobility. My journey with ibotta began six years ago as a senior decision scientist on the retail analytics team, where I collaborated closely with the sales team.

Two years into my tenure, I was presented with an opportunity to join the newly formed CD&A team in a managerial role, which allowed me to further develop my leadership skills. Over the past four years, CD&A has grown significantly and now it is a team of over 20 exceptionally talented and motivated individuals.

Ibotta encourages individual contributors to explore different roles to ensure their career paths align with their aspirations and interests. For example, decision scientists within the company have transitioned into analytics engineering or data science roles. Furthermore, individual contributors can pursue a managerial career path, which is a common trajectory within the company. Managers have ongoing conversations with their direct reports to assess their interest in such opportunities.