Teams at H&M Group

Leads marketing projects from planning through delivery, managing cross-functional teams, timelines, budgets, KPIs, agencies, vendors, and customer-facing initiatives. Oversees store openings and closures, omnichannel communications, loyalty programs, global tests, project scopes, contracts, invoices, and execution across customer touchpoints. The role collaborates with CRM, Commercial, Customer Service, Store, and global marketing teams to ensure strategic alignment and measurable commercial results.

Analyzes commercial and customer performance across retail, digital, CRM, and commercial operations. Develops actionable insights, forecasts, KPI frameworks, business cases, scenario analyses, and performance assessments to support growth and profitability. Partners with cross-functional teams and senior stakeholders, using dashboards, reporting tools, predictive models, Excel, Power BI, and SQL to drive data-informed decisions.

Design and lead womenswear runway collections from research and concept development through final product. Responsibilities include creating sketches, experimenting with draping and construction, refining fit and silhouette, collaborating with buying, pattern cutting, and product development teams, and ensuring commercial relevance and high craftsmanship standards. The role also mentors junior designers and advances COS’s design direction through innovative materials, techniques, and elevated ready-to-wear design.