Teams at HighlightTA

Researches, writes, optimizes, and maintains SEO content for blogs, product pages, and websites. Publishes content in WordPress, applies SEO, AEO, and GEO practices, audits existing pages, and repurposes content for social media. The role also manages content calendars, performs routine CMS administration, creates Canva graphics, monitors social comments, and supports marketing events and administrative tasks.

Owns OSG’s lifecycle and email marketing programs, including campaign planning, content creation, automated workflows, audience segmentation, cross-sell initiatives, and deliverability. Administers HubSpot and its Salesforce integration, audits customer communications, manages transactional emails, conducts A/B testing, and reports campaign KPIs and revenue attribution. Collaborates with Marketing, Sales, Client Success, Legal, and LMS teams to optimize customer retention, consent, conversion, and revenue growth.